The New Fiera Milano

The new Fiera Milano is now a reality.

In just under three years – a veritable record considering the vastness and complexity of the undertaking – and thanks to an investment of 750 million Euros, the innovative project designed by Massimiliano Fuksas has come to fruition. This avant-garde trade fair center marries record exhibition space and exceptional flexibility; the most advanced technological features and the well-being of visitors; the optimal utilization of space and esthetics. With this project, Fiera Milano has established the new qualitative, functional, technical and esthetic global standards for the industry. It has conquered the leadership position among the select group of major trade fair organizations.

The first pavilions of the new complex – which takes the name “Fiera Milano” – have entered into operation at the end of March. The rest of the fairground will become operational by the Autumn of 2005. This exhibition center will host the majority of the Milanese fairs, and in particular larger technology-oriented shows, or those with very complex logistics. Other exhibitions, especially those more directly tied to the city such as fashion shows, will remain at their traditional location. The “historic” fairground will not be totally demolished and the most modern part, named “Fiera Milano City”, will in fact remain. Thanks to the new pavilions Fiera Milano features the largest and most advanced trade fair complex in the world (345 thousand covered and 60 thousand open s.m. of gross space for the new pavilions; 115 thousand for Fiera Milano City), as well as a total exhibition system comprised of two large fairgrounds connected to each other by the metro. This system will have the capacity to best satisfy the varying requirements of trade events and their respective industries.

More information is available on line at the Fiera Milano’s website – www.fieramilano.it